‘Dora the Explorer’ Exec Fired in Nickelodeon Drama

Preschoolers seem to be losing interest in the spunky explorer

   

Dora and Boots 300x197  'Dora the Explorer' Exec Fired in Nickelodeon DramaFalling ratings for Nickelodeon’s — a Viacom- (NASDAQ:VIA) subsidiary — Dora the Explorer have caused a shakeup at the network.

The latest twist in the drama is the ouster of Animation Chief Brown Johnson — the creative executive most responsible for introducing the world to Dora.

For more than a decade, spunky little Dora and her sidekick Boots have been delighting toddlers and annoying parents — seriously, must Dora shout every word she speaks? — in the hit animated series.

But Dora and other Nickelodeon shows like SpongeBob SquarePants and Blues Clues haven’t reeling in the ratings of yesteryear and that has been hurting Viacom. Compared to last summer’s results, Nickelodeon’s ratings plunged 24% this summer, The Los Angeles Times reports.

In light of Brown’s forced exit, Russell Hicks has been named to the new position of president of content development and production for Nickelodeon group. Hicks has been with the company for 14 years.

“Russell has been one of the driving forces behind the Nickelodeon brand,” Cyma Zarghami, president of the Nickelodeon Group said in a statement.  “This is the perfect moment for Russell to take the helm.”


Article printed from InvestorPlace Media, http://investorplace.com/2012/08/dora-the-explorer-exec-fired-in-nickelodeon-drama/.

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