JPMorgan Chase (NYSE:JPM) on Monday named Eileen Serra as CEO of Chase Card Services. She replaces Gordon Smith who became co-CEO of Chase Consumer & Community Banking.
Prior to the promotion, Serra was head of the company’s card consumer-branded products division.
“Eileen has excelled in every role she’s performed at the firm,” Smith said in a press release. “She has been a leader in developing a strategy and innovative card products that continue to offer great value to our millions of customers. I expect that Eileen will continue her laser-like focus on deepening our relationships with customers and maintaining a profitable business strategy.”
Before joining Chase in 2006, Serra worked at Merrill Lynch — now owned by Bank of America (NYSE:BAC) — as its managing director and head of private client banking solutions. Prior to Merrill, she worked at American Express (NYSE:AXP), where she led the small business credit card and lending businesses and, previously, was a partner at McKinsey & Company.