Activision Blizzard (NASDAQ:ATVI), the company that makes the World of Warcraft series, has also been looking to split its Activision unit, but the plan has yet to come to fruition.
Electronic Arts is mostly know for its Madden franchise and titles like “Sim City” and “Battlefield.” It also has some reach in the social gaming space, competing with companies like Zynga (NASDAQ:ZNGA).
EA has been approached by private equity players Kohlberg Kravits Roberts & Co. (NYSE:KKR) and Providence Equity Partners. But again, talk is just in the early stages.
Shares of the company still jumped more than 8% by midday on the news, though.