Consumer products company Johnson & Johnson (NYSE:JNJ) said Tuesday that it’s on track to remove toxins from its products by the end of 2015.
In an exclusive interview with The Associated Press, J&J Vice President of Product Stewardship and Toxicology Susan Nettesheim said that the company will reformulate its baby products with safer ingredients by the end of 2013 and its adult products by the end of 2015.
“We want people to have complete peace of mind when they use our products,” Nettesheim told the AP.
The update on the company’s promise to remove chemicals such as formaldehyde-releasing preservatives came a day before J&J launched a new website — SafetyandCareCommitment.com — devoted to transparency concerning how its products are made. The site includes information about how ingredients are selected and evaluated, and provides details on the company’s standard safety assurance process.
“There’s a public discussion underway about the ingredients in beauty care products, and we think it’s important to be part of that,” Nettesheimsaid in a press release. “Consumers today expect more information and greater transparency than ever before and we’re always listening to the people who use our products. On this site, we’ll do our best to explain how we make the choices we make, and to show how our plans incorporate consumers’ feedback.”