McDonald’s Tests ‘Breakfast After Midnight’
The new concept is being tested in many of the chain's central Ohio restaurants
McDonald’s (NYSE:MCD) is testing the concept of “Breakfast After Midnight” at most of its 24-hour restaurants located throughout central Ohio, Columbus Business First reports.
Although the menu will be limited, it will include breakfast favorites like Egg McMuffins, Sausage McMuffins, hotcakes with sausage, breakfast burritos, fruit and maple oatmeal, hash browns, juice and coffee. The chain’s full breakfast menu will then be available from 5 a.m. until 10 a.m. as usual.
The testing of the late night breakfast menu comes at the same time the fast-food chain is promoting it’s low-calorie campaign.
Article printed from InvestorPlace Media, http://investorplace.com/2012/08/mcdonalds-tests-breakfast-after-midnight/.
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