McDonald’s Tests ‘Breakfast After Midnight’

by Angela Nazworth | August 2, 2012 5:53 pm

McDonald’s (NYSE:MCD[1]) is testing the concept of “Breakfast After Midnight” at most of its 24-hour restaurants located throughout central Ohio, Columbus Business First[2] reports.

Although the menu will be limited, it will include breakfast favorites like Egg McMuffins, Sausage McMuffins, hotcakes with sausage, breakfast burritos, fruit and maple oatmeal, hash browns, juice and coffee. The chain’s full breakfast menu will then be available from 5 a.m. until 10 a.m. as usual.

The testing of the late night breakfast menu comes at the same time the fast-food chain is promoting it’s low-calorie campaign[3].

Endnotes:

MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
Columbus Business First: http://www.bizjournals.com/columbus/news/2012/07/31/mcdonalds-launches-breakfast-after.html?s=print
low-calorie campaign: http://investorplace.com/2012/07/mcdonalds-new-low-calorie-campaign/

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