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Mini-Me Trend: Mom Spends $10K on Toddler’s Summer Wardrobe

Luxury retailers are responding by growing their kids-wear departments



Katie Holmes with her “mini-me.”

Making sure their children are stylin’ is a growing trend among many mommy-fashionistas.

In a recent interview with The Associated Press, Manhattan mom Dara Sandler said she spent $10,000 on her three-year-old’s summer wardrobe and plans to spend even more for the girl’s fall attire.

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Sandler is not alone. Many fashion-conscious moms who view their children as an extension of themselves are spending small fortunes on clothing for tiny tots.

“[Your children are] a walking billboard of you. They’re a reflection of who you are, so if you are someone highly stylized, then you want to make sure your kids are the best-dressed kids out there,” Sasha Charnin Morrison, fashion director at Us Weekly, told the AP.

While Morrison thinks that some clothing choices for kids are over the top in the price department, she doesn’t seem to mind spending $200 on a pair of Gucci sneakers for her kiddos.

The fact that children of  high-powered parents are under a public microscope might also add fuel to the fad that some experts refer to as the “mini-me” trend.

Suri Cruise, a pint-size version of her mom Katie Holmes, is under constant scrutiny for her clothing choices. There are even blogs and a book about Suri’s fashions sense, such as Suri’s Burn Book and Suri Cruise Clothes Blog.

Even though scores of ultra-wealthy parents aren’t stalked by paparazzi, many still feel it necessary to clothe their kids in the latest fashions from Ralph Lauren (NYSE:RL) and Dolce & Gabbana — in fact, in cities like New York, Los Angeles and Boston, doing so is expected.

Luxury retailers have been responding to the latest fashion craze by expanding their children’s departments. Nordstrom (NYSE:JWN), for example, is said to be adding kids collections from hot designers like Marc Jacobs and Stella McCartney.

Prices for high-end clothing for kids vary. Dresses from Dolce & Gabbana usually retail for about $500 a pop.

Wondering what critics have to say about the mini-me fashion obsession? You can read the entire report at

Article printed from InvestorPlace Media,

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