A digital publication called The Daily, owned by Rupert Murdoch’s News Corp (NASDAQ:NWSA), recently announced that it is laying off 50 employees — around one-third of its staff — in order to focus completely on its most popular features, The Associated Press reports.
Some changes coming along with the layoffs include: scrapping its sports reporting to instead use content from Fox Sports; doing away with its opinion section and replacing it with occasional opinion piece; and getting rid of horizontally published pages.
The publication was launched at the beginning of 2011 and has had a slow start. After a year, the publication only had 100,000 subscribers who paid up to 99 cents per week, and about 250,000 visitors each month. And that traffic came with a $30 million production price tag — per year.
Still, its website advertises that it was the No. 1 news app on the App Store in 2011.
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