The New York Times Company (NYSE:NYT) is on the verge of selling an underperforming online asset.
News that the company was discussing the sale of About.com caused shares of the New York Times to rise more than 6% in Wednesday trading.
Unnamed sources told AllThingsD that Answers.com has signed a letter of intent to acquire About.com for $270 million.
That would be a significant loss for the Times, considering that the company paid $410 million for About.com just seven years ago. Last quarter, the website’s revenue dropped about 9% to $25.4, forcing the Times to write down its value by $195 million.
Last month, the Times reported that its second-quarter revenue edged up less than 1% to $515.2 million and posted a loss of $88.1 million for the quarter, largely attributed to the write down of About.com.
New York Times Company shares rose about 1% in Thursday morning trading.