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Popular Energy Drinks Face Investigation

New York's Attorney General is reportedly examining advertising practices related to caffeine


New York Attorney General Eric Schneiderman has reportedly launched an investigation centering on three makers of energy drinks.

A source familiar with the matter told Reuters that Schneiderman sent subpoenas to  PepsiCo (NYSE:PEP), Monster Beverage (NASDAQ:MNST) and Living Essentials requesting information about each company’s advertising and marketing practices regarding the beverages they tout as energy drinks.

Since caffeine is a common ingredient in most energy drinks, it is believed that Schneiderman is checking to see if the companies are correctly identifying the role the stimulant plays in producing the energy-fix consumers seek.

An official statement from Schneiderman’s office has not been rendered at this time.

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