Taco Bell Tests New Doritos Locos Taco Flavor

by Angela Nazworth | August 30, 2012 8:20 am

Taco Bell Tests New Doritos Locos Taco Flavor

Taco Bell 300x269 Taco Bell Tests New Doritos Locos Taco Flavor[1]Yum! Brands (NYSE:YUM[2]) subsidiary Taco Bell is testing the third flavor in the line of tacos responsible for reviving the fast-food chain[3].

A chile-lime flavored version of the uber popular Doritos Locos Taco franchise is being tested in Toledo stores for about $1.29 (the “supreme” version is available for about $169), Nation’s Restaurant News[4] reports.

The line of tacos based on the popular snack food from PepsiCo‘s (NYSE:PEP[5]) Frito-Lay division debuted this March and quickly became the most successful product launch in the history of Taco Bell.

As of last week, more than 200 million Doritos Locos Tacos have been sold.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/08/Taco-Bell.png
  2. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  3. reviving the fast-food chain: http://investorplace.com/2012/03/doritos-taco-keeps-yum-looking-tasty/
  4. Nation’s Restaurant News: http://nrn.com/article/taco-bell-tests-new-doritos-locos-tacos-flavor?ad=news
  5. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP

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