by Alyssa Oursler | August 7, 2012 12:20 pm
Sexual enhancement company Trojan now has a variety of devices that are carried in retailers like Walmart (NYSE:WMT), Walgreens (NYSE:WAG), CVS Caremark (NYSE:CVS) and Rite Aid (NYSE:RAD), as they have become more mainstream of late.
But to get them to become even more mainstream, Trojan has adopted a new strategy — give them away for free … from hot dog carts.
Yes, you heard correctly. Trojan Vibrators — around 10,000 of them — will be handed out from hot dogs carts that the company is calling “pleasure carts” this week. The handouts will take place in Manhattan on Wednesday and Thursday, and will be of the “Tri-Phoria” device and the “Pulse.”
“People were clamoring for the vibrators, and we thought that by giving out more vibrators, it would have more buzz, so to speak,” Bruce Weiss, Vice President of Marketing for Trojan, said.
Clever, Mr. Weiss. Kind of like the slogans on the “pleasure carts,” which will be “Getcha vibes here!” and “Relish the moment.”
I think it’s safe to say that this is not your father’s hot dog cart.
Source URL: http://investorplace.com/2012/08/trojan-shakes-up-hot-dog-carts/
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