Wendy’s Buys 24 of Its Own Restaurants
The purchases are part of the chain's strategy to gain back lost market shares
Wendy’s (NASDAQ:WEN) might not have reported stellar second-quarter earnings earlier this week, but the fast-food chain is still determined to reclaim its lost market share.
Updating its restaurants is one strategy the fast-food joint has in mind to accomplish that goal. In conjunction with that strategy, Wendy’s has purchased 24 of its franchised restaurants in Albuquerque, New Mexico Business Weekly reports.
Wendy’s will either sell the restaurants to new or existing franchisees or operate them itself.
The fast-food chain also has plans to revamp its menu.
Article printed from InvestorPlace Media, http://investorplace.com/2012/08/wendys-buys-24-of-its-own-restaurants/.
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