Why You’re Seeing More Ads on Comedy Central, Nickelodeon

by Alyssa Oursler | August 27, 2012 11:47 am

Viacom (NASDAQ:VIAB[1]) has seen its viewership drop of late, meaning it can charge less money for the same commercial spot. So, the company’s solution has been simple: run more ads.

At Nickelodeon, for example, viewership dropped by just under 30%, while Comedy Central has also lost a smaller number of viewers. Overall, the company increased the amount of air time rose by 9% in 2012, on top of a 7% rise the year before, The Wall Street Journal reports.

Viacom says this is only a short-term solution to its problem, but even the short-term overload of ads could turn even more viewers away — especially considering that Viacom channels were considered ad-heavy even before the increases. Disney (NYSE:DIS[2]) and Discovery Communications (PINK:DISCA[3]) both play less commercials per hour.

  1. VIAB: http://studio-5.financialcontent.com/investplace/quote?Symbol=VIAB
  2. DIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=DIS
  3. DISCA: http://studio-5.financialcontent.com/investplace/quote?Symbol=DISCA

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