Ancestry.com (NASDAQ:ACOM) is in buyout talks with three private equity firms and is looking for a deal worth about $1.5 billion, Reuters reports.
The Internet genealogy website is negotiating with Perima Advisers, TPG Capital and Hellman & Friedman over terms of an acquisition. However, the pricetag demanded by the company remains at issue in the discussions.
In July, Ancestry began soliciting potential buyers. Last month, the private equity firms issued a second round of bids. Sources say that no deadline has been issued by Ancestr, which has 2 million paying subscribers, but it will likely decide what to do by the end of this month.
Shares of Ancestry rose fractionally in Tuesday morning trading.
In April, the company purchased smaller rival Archives.com for about $100 million.
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