Estee Lauder (NYSE:EL) subsidiary Bobbi Brown Cosmetics has announced actress Katie Holmes as the brand’s first-ever celebrity face.
“Katie Holmes epitomizes the modern ‘Bobbi woman’ … I think of her as the modern day Ali McGraw, who I have always admired,” Bobbi Brown said in a press release. “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her.”
Holmes’ contributions to the company will appear in spring 2013 print ads, light boxes, on-counter promotional items and with supporting editorial features. Additionally, Brown will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang.
Holmes, who recently divorced actor Tom Cruise, is “thrilled” about her new partnership with the cosmetic’s diva.
“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” she said in a press release. “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”