Dunkin’ Donuts Targets College Crowd With More Shops

by Christopher Freeburn | September 14, 2012 10:59 am

Dunkin’ Donuts Targets College Crowd With More Shops

College students would seem to be the perfect customers for coffee and donuts, so it should come as no surprise that donut shop leader Dunkin’ Brands (NASDAQ:DNKN[1]) is planning to open locations at more colleges[2].

The company already has 55 college-based locations, including shops at well-known universities like Emory University, Boston University and New York University. It plans to add locations at five new schools, including Virginia Tech and the University of Baltimore, by the end of October, Restaurant News notes.

Shares of Dunkin’ Brands rose more than 2% in Friday morning trading.

Dunkin’ Donuts has developed shop designs tailored to fit in at college campus centers and student union buildings. In addition to its range of sandwiches, coffee, beverages, bagels and — of course – donuts, the company has added a line of healthy foods meant to entice health-conscious students.

The college shops will also promote Dunkin’s line of K-Cup single brew coffee packs that can be used with Green Mountain Coffee Roasters (NASDAQ:GMCR[3]) Keurig brewing machine, increasingly a staple in college dorm rooms.

In May, the company announced plans to open 450 new locations outside the U.S., joining other American fast-food companies like Starbucks (NASDAQ:SBUX[4]) and McDonald’s (NYSE:MCD[5]) in seeking growth overseas[6].

Endnotes:
  1. DNKN: http://studio-5.financialcontent.com/investplace/quote?Symbol=DNKN
  2. planning to open locations at more colleges: http://investorplace.com/wp-admin/post-new.php
  3. GMCR: http://studio-5.financialcontent.com/investplace/quote?Symbol=GMCR
  4. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  5. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  6. in seeking growth overseas: http://investorplace.com/2012/05/dunkin-brandsto-open-hundreds-of-stores-overseas/

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