Microsoft to Hire 1,000 Workers in China for Mobile Push

by InvestorPlace Staff | September 6, 2012 11:46 am

Microsoft (NASDAQ:MSFT[1]) plans to bolster its Chinese operations and throw more money at research and development to improve its mobile business, according to a report[2] from the Associated Press.

Microsoft will add more than 1,000 employees to is operations in China, a country that represents a huge opportunity. Keep in mind that more than 400 million people there use their phones to access the Internet. The company also will boost spending on R&D by 15%.

The efforts are being made as Microsoft navigates a fierce competitive landscape, with rivals like Apple (NASDAQ:AAPL[3]) and Google (NASDAQ:GOOG[4]) dominating the industry. Even home-grown companies are a factor — for example, Baidu (NASDAQ:BIDU[5]) recently launched its own mobile browser.

Microsoft has the scale to invest for the long haul, but to date, its cash hoard has not been much of a help as far as mobile innovation has been concerned.

– Tom Taulli, InvestorPlace

Endnotes:
  1. MSFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=MSFT
  2. report: http://hosted.ap.org/dynamic/stories/A/AS_CHINA_MICROSOFT?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2012-09-06-02-24-14
  3. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  4. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  5. BIDU: http://studio-5.financialcontent.com/investplace/quote?Symbol=BIDU

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