Last week, Newsweek’s cover story was “Muslim Rage: How I Survived It, How We Can End It.” And to promote the story, the publication created the hashtag “MuslimRage” on Twitter.
Ah, the joys of social media.
The goal, of course, was to get discussion about the story rolling. Which I guess you could say is what happened.
Twitter jumped on the hashtag almost immediately — making it one of the top trending topics on Monday morning — but the conversation wasn’t quite as serious as the cover essay had been.
One of the most popular posts, as The Associated Press reported, was from a user wearings a Muslim head covering in her photo. The tweet read, “I’m having such a good hair day. No one even knows. #MuslimRage.” One popular Muslim writer called the entire phenomenon a “hijacking” of the hashtag.
It’s not all tongue-in-cheek tweeting, though. More serious conversation did take place about the piece, including discussion about the essay’s author, on Twitter. And the cover essay in the first place was a serious discussion about the issue of free speech in the Middle East.
And it was a response, of course, to the violent and sometimes deadly riots taking place in the Middle East in response to the recently released anti-Islamic film The Innocence of Muslims.