by Christopher Freeburn | September 10, 2012 11:51 am
Streaming music service Spotify will reportedly debut a platform allowing users to access the service through their Web browsers without installing any software.
Until now, Spotify users could listen to streaming music on their desktops by downloading a Spotify software program, which would run in the background, CBS News noted. Spotify also offers apps for mobile devices running Google‘s (NASDAQ:GOOG) Android operating system and Apple‘s (NASDAQ:AAPL) iOS.
The shift toward a Web-based streaming service for desktops might encourage new subscribers who don’t want to install a program on their desktops, including people who listen to music at work where such downloads might be prohibited.
Sources indicated that the company, which charges users between $5 and $10 a month for its premium service, is unlikely to reduce prices based on the shift to a Web-based platform.
Streaming music rivals Pandora (NYSE:P), AOL‘s (NYSE:AOL) AOL Music and Rdio, all use Web-based platforms and don’t require downloading and installing separate software.
The marketplace for streaming music is getting more competitive. Last week Nokia (NYSE:NOK) announced that it would launch Nokia Music, the struggling Finnish handset maker’s second attempt a music service.
Also, rumors are circulating that Apple is considering the launch of its own streaming music service. News of that possibility sent Pandora shares down sharply last week. They are down another 4% in Monday morning trading.
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