- Complaints per 100,000 vehicles sold: 215.0
- YTD car sales: 1,199,132
- YTD complaints: 1,450
- Model complaint leader: Prius
Since the beginning of 2007, more than 20,000 complaints have been filed with the NHTSA over Toyota cars, more than any other brand. The brand’s image took a major hit between 2009 and 2011 when millions of Toyota vehicles were recalled. The biggest recall took place in early 2010 and involved more than nine million Toyota and Lexus vehicles following concerns that loose floor mats could cause gas pedals to stick. In February 2011, the automaker recalled an additional 2.17 million cars over similar concerns. Despite this, Toyota still leads all automakers in brand perception, according to ConsumerReports.org, although that has dropped 17 points since 2011′s study.