Mega-retailer Wal-Mart (NYSE:WMT) has kicked Amazon‘s (NASDAQ:AMZN) Kindle eReaders and tablets to the curb just in time for the holiday season.
The move comes on the heels of a similar decision by rival retailer Target (NYSE:TGT) and increases speculation that Amazon will open its own physical stores where shoppers can test the products.
Part of the reason for the shift is that the new Kindle Fire allows users to buy more than just digital books, and is thus even more a source of competition for the do-it-all stores.
It also serves to show that Wal-Mart clearly thinks Apple‘s (NASDAQ:AAPL) iPad is a better bet come Christmastime.
The big-box store will also continue to offer Barnes & Noble‘s (NYSE:BKS) Nook, Google‘s (NASDAQ:GOOG) Nexus 7 and Samsung’s Galaxy Tab.
Stores like Best Buy (NYSE:BBY) and RadioShack (NYSE:RSH) still offer the Kindle, though, and customers can of course find the product at Amazon’s website as well.
As of this writing, Alyssa Oursler did not own a position in any of the aforementioned securities.