by Christopher Freeburn | September 21, 2012 1:04 pm
Austrians will be the first to taste McDonald’s (NYSE:MCD) newest menu offering.
The world’s largest burger chain launched two new Asian noodle dishes at its Austrian restaurants on Thursday, Reuters noted.
Called, perhaps predictably, “McNoodles,” the dishes are comprised of noodles cooked with vegetables and chicken with a choice of sweet-and-sour or curry sauces.
Each dish is priced at $6.56. The dishes will be available in Austria for three months while the company assesses consumer response.
The majority of food sold by McDonald’s in Austria is created in response to local tastes. Asian noodle dishes are increasingly popular in Austria. The company’s 179 Austrian restaurants produced $650 million in sales in 2011.
The new dishes are the result of a year and a half of development efforts and exploit foods brought in from Thailand, McDonald’s officials said.
McDonald’s has been adjusting its menu options in a bid to reinvigorate sluggish sales. It has recently added calorie counts to its menus at American restaurants and is tweaking its Indian menus to reflect local vegetarian tastes.
Shares of McDonald’s rose fractionally in Friday afternoon trading.
Source URL: http://investorplace.com/2012/09/where-mcdonalds-will-be-testing-mcnoodles/
Short URL: http://investorplace.com/?p=235154
Copyright ©2013 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.