Yahoo CEO to Unveil User-Focused Turnaround Plan

by Christopher Freeburn | September 24, 2012 10:29 am

After two months as CEO at Yahoo (NASDAQ:YHOO[1]), Marissa Mayer is about to reveal her strategy to change the struggling Internet pioneer’s fortunes[2] and make it a relevant online player once again.

According to AllThingsD, theĀ former Google (NASDAQ:GOOG[3]) executive will boost spending to refresh the company’s search engine, advertising platforms, home page and email. In particular, Mayer is looking to make the website’s interface more user-friendly and attractive.

Yahoo has developed a new technology, Content Optimization and Relevance Engine (CORE), that seeks to position the website as a foundation for third parties to develop on top of. While CORE incorporates social media, it is more content-focused than social networking websites like Facebook (NASDAQ:FB[4]).

The updated website will focus on its top-tier content portals, including Yahoo Finance, Flickr and Yahoo Sports.

Mayer dispatched a memo to Yahoo employees last week, announcing that she would reveal her plans at a company meeting on Tuesday. She has already briefed the board of directors on her plans.

Calling her intention to disclose the turnaround strategy to company staffers an “act of radical transparency.” She will present to employees the same slide-show she showed the board, offering commentary and explanation of her plans.

Yahoo shares fell fractionally in Monday morning trading.

Endnotes:
  1. YHOO: http://studio-5.financialcontent.com/investplace/quote?Symbol=YHOO
  2. about to reveal her strategy to change the struggling Internet pioneer’s fortunes: http://allthingsd.com/20120923/what-will-marissa-do-mayer-set-to-reveal-her-strategy-to-troops-this-week-in-an-act-of-radical-transparency-internal-memo/
  3. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  4. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB

Source URL: http://investorplace.com/2012/09/yahoo-ceo-to-unveil-user-focused-turnaround-plan/
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