100 Best Brands: 2012’s Biggest Winners and Losers
by Nate Wooley | October 2, 2012 12:05 pm
A new study has determined the top 100 brands of 2012[1].
Conducted by Interbrand, the global consulting firm owned by Omnicom Group (NYSE:OMC[2]), the study assigns value to worldwide brands based on their financial performance and other factors. Some of the highlights:
The Top 10
- Coca-Cola (NYSE:KO[3])
- Apple (NASDAQ:AAPL[4])
- IBM (NYSE:IBM[5])
- Google (NASDAQ:GOOG[6])
- Microsoft (NASDAQ:MSFT[7])
- General Electric (NYSE:GE[8])
- McDonald’s (NYSE:MCD[9])
- Intel (NASDAQ:INTC[10])
- Samsung
- Toyota (NYSE:TM[11])
Winners
- Apple – Fastest grower climbs to No. 2
- Samsung – 19.1% Smartphone market share makes them No. 9
- Amazon (NASDAQ:AMZN[12]) Kindle and Kindle Fire make the retailer a legit threat to the iPad
- Nissan (PINK:NSANY[13]) – Grew market share in the face of natural disasters
- Oracle (NASDAQ:ORCL[14]) – Strategic acquisitions and innovations make them No. 18
Losers
- BlackBerry — via Research In Motion (NASDAQ:RIMM[15]) – Almost dropped off the list
- Barclays (NYSE:BCS[16]) – Bank brands took a hit and Barclays dropped off the top 100
- UBS (NYSE:UBS[17]) – Ditto
- Nivea – Weak sales dropped the make up firm off the list
- Armani – The luxury clothier found itself losing ground
The full list can be seen at Interbrand’s website[18].
Just a matter of the right brand:
- 10 Cult Brands of 2012[19]
- 10 Major Brands that Will Disappear in 2013[20]
- 10 Brands Finding Pinterest Success[21]
Endnotes:- the top 100 brands of 2012: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
- OMC: http://studio-5.financialcontent.com/investplace/quote?Symbol=OMC
- KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
- AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL)
- IBM: http://studio-5.financialcontent.com/investplace/quote?Symbol=IBM
- GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
- MSFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=MSFT
- GE: http://studio-5.financialcontent.com/investplace/quote?Symbol=GE
- MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
- INTC: http://studio-5.financialcontent.com/investplace/quote?Symbol=INTC
- TM: http://studio-5.financialcontent.com/investplace/quote?Symbol=TM
- AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
- NSANY: http://studio-5.financialcontent.com/investplace/quote?Symbol=NSANY
- ORCL: http://studio-5.financialcontent.com/investplace/quote?Symbol=ORCL
- RIMM: http://studio-5.financialcontent.com/investplace/quote?Symbol=RIMM
- BCS: http://studio-5.financialcontent.com/investplace/quote?Symbol=BCS
- UBS: http://studio-5.financialcontent.com/investplace/quote?Symbol=UBS
- Interbrand’s website: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
- 10 Cult Brands of 2012: https://investorplace.com/2012/06/10-cult-brands-of-2012/
- 10 Major Brands that Will Disappear in 2013: https://investorplace.com/2012/07/10-major-brands-that-will-disappear-in-2013/
- 10 Brands Finding Pinterest Success: https://investorplace.com/2012/04/10-brands-finding-pinterest-success/
Source URL: https://investorplace.com/2012/10/100-best-brands-2012s-biggest-winners-and-losers/