100 Best Brands: 2012′s Biggest Winners and Losers

by Nate Wooley | October 2, 2012 12:05 pm

A new study has determined the top 100 brands of 2012[1].

Conducted by Interbrand, the global consulting firm owned by Omnicom Group (NYSE:OMC[2]), the study assigns value to worldwide brands based on their financial performance and other factors. Some of the highlights:

The Top 10

  1. Coca-Cola (NYSE:KO[3])
  2. Apple (NASDAQ:AAPL[4])
  3. IBM (NYSE:IBM[5])
  4. Google (NASDAQ:GOOG[6])
  5. Microsoft (NASDAQ:MSFT[7])
  6. General Electric (NYSE:GE[8])
  7. McDonald’s (NYSE:MCD[9])
  8. Intel (NASDAQ:INTC[10])
  9. Samsung
  10. Toyota (NYSE:TM[11])

Winners

Losers

The full list can be seen at Interbrand’s website[18].

Just a matter of the right brand:

Endnotes:
  1. the top 100 brands of 2012: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
  2. OMC: http://studio-5.financialcontent.com/investplace/quote?Symbol=OMC
  3. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  4. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL)
  5. IBM: http://studio-5.financialcontent.com/investplace/quote?Symbol=IBM
  6. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  7. MSFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=MSFT
  8. GE: http://studio-5.financialcontent.com/investplace/quote?Symbol=GE
  9. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  10. INTC: http://studio-5.financialcontent.com/investplace/quote?Symbol=INTC
  11. TM: http://studio-5.financialcontent.com/investplace/quote?Symbol=TM
  12. AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
  13. NSANY: http://studio-5.financialcontent.com/investplace/quote?Symbol=NSANY
  14. ORCL: http://studio-5.financialcontent.com/investplace/quote?Symbol=ORCL
  15. RIMM: http://studio-5.financialcontent.com/investplace/quote?Symbol=RIMM
  16. BCS: http://studio-5.financialcontent.com/investplace/quote?Symbol=BCS
  17. UBS: http://studio-5.financialcontent.com/investplace/quote?Symbol=UBS
  18. Interbrand’s website: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
  19. 10 Cult Brands of 2012: http://investorplace.com/2012/06/10-cult-brands-of-2012/
  20. 10 Major Brands that Will Disappear in 2013: http://investorplace.com/2012/07/10-major-brands-that-will-disappear-in-2013/
  21. 10 Brands Finding Pinterest Success: http://investorplace.com/2012/04/10-brands-finding-pinterest-success/

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