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Best Buy Gets Aggressive, Plans to Match Amazon’s Prices

Holiday shopping season heats up competition


Electronics retailer Best Buy (NYSE:BBY) is trying to win the holidays. The national retailer is planning to match the prices of online retailers during upcoming months.

The effort comes as Best Buy attempts to compete with Amazon (NASDAQ:AMZN) and other online retailers, according to The Wall Street Journal. Best Buy is still examining the details of its price-match policy and may exclude some items.

The new policy developed amid concern at Best Buy about “showrooming,” a practice in which consumers visit retail stores, examine products, and then buy from online retailers at a cheaper price. By matching online pricing, Best Buy is attempting to convert those shoppers from browsers to sales.

Best Buy is also considering offering free home delivery of products for merchandise that is out of stock in stores. This focus on delivery parallels Walmart’s (NYSE:WMT) announced testing of same-day delivery at some of its stores during the upcoming months.

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