Studies about voters — whether about the youth vote, the female vote or the undecided vote — are hardly uncommon as the election quickly approaches. Still, a voting study aired Wednesday by CNN — owned by Time Warner (NYSE:TWX) — turned quite a few heads.
The 24-hour cable news channel ran a story online Wednesday about women, their menstrual cycles and voting behavior. The study, from researchers at the University of Texas, San Antonio, said that women’s voting behavior changed due to their hormonal levels.
CNN immediately received a firestorm of criticism from across the world — and ultimately pulled the story later that day. People lambasted the network via Facebook (NASDAQ:FB) and Twitter, while many websites republished the story with added criticism and commentary.
Management at CNN admitted that the story was posted without being properly vetted by the editorial staff and that it did not actually meet its editorial standards. The reporter who wrote the story, Elizabeth Landau, said she simply reported on a study that will be published in a peer-reviewed journal.