It’s that time of year again. Halloween is all over the stores, television, wherever. But mostly the stores.
According to industry research firm IBISWorld, sales of Halloween-related merchandise is expected to exceed $8 billion this year — up from just under $5 billion after the start of the recession.
And as retailers ramp up the spooky décor, certain firms start perking up. Hershey (NYSE:HSY) is happy with the growth in seasonal purchasing, and American Greetings (NYSE:AM) is looking to the haunted day for a bump in sales.
Overall, three of the four categories — candy, costumes, decorations and cards — should see better sales this year. Only cards are expected to decline, and that’s not enough to keep overall numbers from heading up.
Here’s what’s being spent this year:
- Costumes: $2.87 billion
- Candy: $2.35 billion
- Decorations: $2.36 billion
- Cards: $440 million
Just don’t eat too much candy this year. You’ll get a tummyache.