Halloween Spending Will Be Sweeter This Year

by Nate Wooley | October 19, 2012 11:52 am

Halloween Spending Will Be Sweeter This Year

It’s that time of year again. Halloween is all over the stores, television, wherever. But mostly the stores.

According to industry research firm IBISWorld, sales of Halloween-related merchandise is expected to exceed $8 billion this year[1] — up from just under $5 billion after the start of the recession.

And as retailers ramp up the spooky d├ęcor, certain firms start perking up. Hershey (NYSE:HSY[2]) is happy with the growth in seasonal purchasing, and American Greetings (NYSE:AM[3]) is looking to the haunted day for a bump in sales.

Overall, three of the four categories — candy, costumes, decorations and cards — should see better sales this year. Only cards are expected to decline, and that’s not enough to keep overall numbers from heading up.

Here’s what’s being spent this year:

Just don’t eat too much candy this year. You’ll get a tummyache.

More from candyland:

Endnotes:
  1. to exceed $8 billion this year: http://www.progressivegrocer.com/top-stories/headlines/consumer-insights/id36436/2012-halloween-sales-to-reach-record-setting-8-billion
  2. HSY: http://studio-5.financialcontent.com/investplace/quote?Symbol=HSY
  3. AM: http://studio-5.financialcontent.com/investplace/quote?Symbol=AM
  4. Fewer Witches and Ghosts for Hershey this Halloween: http://investorplace.com/2012/10/fewer-witches-and-ghosts-for-hershey-this-halloween/
  5. The Best-Selling Candy Brands of 2012: http://investorplace.com/2012/09/the-best-selling-candy-brands-of-2012/
  6. 5 Sweet Stocks for Steady Income: http://investorplace.com/2012/08/5-sweet-stocks-for-steady-income-2/

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