Halloween Spending Will Be Sweeter This Year

by Nate Wooley | October 19, 2012 11:52 am

It’s that time of year again. Halloween is all over the stores, television, wherever. But mostly the stores.

According to industry research firm IBISWorld, sales of Halloween-related merchandise is expected to exceed $8 billion this year[1] — up from just under $5 billion after the start of the recession.

And as retailers ramp up the spooky décor, certain firms start perking up. Hershey (NYSE:HSY[2]) is happy with the growth in seasonal purchasing, and American Greetings (NYSE:AM[3]) is looking to the haunted day for a bump in sales.

Overall, three of the four categories — candy, costumes, decorations and cards — should see better sales this year. Only cards are expected to decline, and that’s not enough to keep overall numbers from heading up.

Here’s what’s being spent this year:

Just don’t eat too much candy this year. You’ll get a tummyache.

More from candyland:

Endnotes:
  1. to exceed $8 billion this year: http://www.progressivegrocer.com/top-stories/headlines/consumer-insights/id36436/2012-halloween-sales-to-reach-record-setting-8-billion
  2. HSY: http://studio-5.financialcontent.com/investplace/quote?Symbol=HSY
  3. AM: http://studio-5.financialcontent.com/investplace/quote?Symbol=AM
  4. Fewer Witches and Ghosts for Hershey this Halloween: http://investorplace.com/2012/10/fewer-witches-and-ghosts-for-hershey-this-halloween/
  5. The Best-Selling Candy Brands of 2012: http://investorplace.com/2012/09/the-best-selling-candy-brands-of-2012/
  6. 5 Sweet Stocks for Steady Income: http://investorplace.com/2012/08/5-sweet-stocks-for-steady-income-2/

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