It may seem like an improbable combination — hamburgers and peanut butter — but a number of burger restaurants say that customers love it, and the availability of peanut butter burgers is growing.
One reason for an increase in restaurant interest in peanut butter as a burger ingredient may be cost. Peanut butter is high in protein and interacts well with other meats. That offers a way to reduce the amount of beef, chicken or pork — whose costs are rising sharply — in burgers, BurgerBusiness notes.
The owners of Tulsa, Okalahoma’s Fat Boy’s Burger Bar say that 90% of the customers who try their Peanut Butter Bacon Burger order it again. The restaurant has even dedicated Wednesday night to the burger, selling it at a discount.
Of course, customers some times need a little push to try peanut butter burgers. At Bukowski’s Tavern in Cambridge, Massachusetts, the menu listing for its Peanut Butter Burger comes with the assurance “Trust Us! It’s Good!”
So far, the trend remains confined to small burger restaurants. Heavyweights like McDonalds’ (NYSE:MCD), Burger King (NYSE:BKW) and Wendy’s (NASDAQ:WEN) have not signaled any plans to add peanut butter burgers to their menus. Yet.