Report: Best Buy to Sell Own Tablet

by Nate Wooley | October 17, 2012 9:45 am

The tablet market is going to get even more crowded, as Best Buy (NYSE:BBY[1]) reportedly now has plans to enter the fray with a product of its own.

The new tablet, dubbed “Insignia Flex,” will be marketed by Best Buy under its own in-house brand, Reuters reports[2]. The Android-based device will cost between $239 and $259 and debut in stores Nov. 11, 2012. The new tablet computer will feature a 9.7-inch screen, an onboard camera and a 10-hour battery life.

The new tablet would compete with Amazon‘s (NASDAQ:AMZN[3]) Kindle Fire HD, Google‘s (NASDAQ:GOOG[4]) Nexus 7 and other similarly sized tablets.

The Insignia Flex will only be sold in Best Buy locations; however, the retailer will not stop selling competitor’s tablets, Reuters reports.

More from the tablet wars:

Endnotes:
  1. BBY: http://studio-5.financialcontent.com/investplace/quote?Symbol=BBY
  2. Reuters reports: http://www.reuters.com/article/2012/10/16/us-bestbuy-tablet-idUSBRE89F1L920121016
  3. AMZN: http://studio-5.financialcontent.com/investplace/quote?Symbol=AMZN
  4. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  5. As Android Tablets Surge, Panic for Apple?: http://investorplace.com/2012/10/as-android-tablets-surge-panic-for-apple/
  6. October is the Month of the Tablet: http://investorplace.com/2012/10/october-is-the-month-of-the-tablet-aapl-amzn-goog-msft-bks/
  7. Wow, Microsoft is Serious About Surface: http://investorplace.com/2012/10/microsoft-cranks-up-surface-tablet-output/

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