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Robert Pattinson Snags $12 Million Endorsement Deal

The star of the Twilight movies will be new face of Dior


When he isn’t playing a vampire in the Twilight Saga movies, Robert Pattinson will be appearing in an advertising campaign for Dior.

Pattinson will be featured in Dior fragrance ads for about three years, the New York Post notes.

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The endorsement deal is worth $12 million for the British-born Pattinson, who rose to fame playing Edward Cullen, scion of a vampire clan in the movies adapted from Stephanie Meyer’s popular Twilight novels and made by Summit Entertainment, a division of Lions Gate Entertainment (NYSE:LGF).

A number of other A-List actors have appeared in Dior endorsements, including Charlize Theron, Natalie Portman and Jude Law.

Article printed from InvestorPlace Media,

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