Robert Pattinson Snags $12 Million Endorsement Deal

by Christopher Freeburn | October 31, 2012 12:09 pm

Robert Pattinson Snags $12 Million Endorsement Deal

r patz dior deal1 213x300 Robert Pattinson Snags $12 Million Endorsement Deal[1]When he isn’t playing a vampire in the Twilight Saga movies, Robert Pattinson will be appearing in an advertising campaign for Dior[2].

Pattinson will be featured in Dior fragrance ads for about three years, the New York Post notes.

The endorsement deal is worth $12 million for the British-born Pattinson, who rose to fame playing Edward Cullen, scion of a vampire clan in the movies adapted from Stephanie Meyer’s popular Twilight novels and made by Summit Entertainment, a division of Lions Gate Entertainment (NYSE:LGF[3]).

A number of other A-List actors have appeared in Dior endorsements, including Charlize Theron, Natalie Portman and Jude Law.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/10/r-patz-dior-deal1.jpg
  2. advertising campaign for Dior: http://www.nypost.com/p/pagesix/robert_pattinson_snags_mega_deal_0pVcWIi6QaRlop4V8HQZYM
  3. LGF: http://studio-5.financialcontent.com/investplace/quote?Symbol=LGF

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