Skippy Peanut Butter Brand Up for Sale

Unilever is looking for a buyer as it scales back its food business

   

Skippy Peanut Butter Brand Up for Sale

Unilever (NYSE:UL) is searching for a suitor for its Skippy peanut butter brand.

Selling Skippy could bring between $300 million and $400 million to the Anglo-Dutch consumer products conglomerate. Unilever has retained Lazard (NYSE:LAZ) to locate a buyer and oversee a deal to sell the brand, Bloomberg noted.

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With 18.1% of the market, Skippy is the second-ranked peanut butter in the U.S., behind the popular Jif brand, owned by J.M. Smucker (NYSE:SJM). It produced $300 million in sales last year.

Reducing its presence in the foods business it part of a larger restructuring effort at Unilever intended to shed non-essential businesses and focus more closely on higher-margin health and beauty products.

Recently, Unilever sold its Bertolli and P.F. Chang’s frozen foods brands to ConAgra (NYSE:CAG) for $267 million.

Still, food products accounted for 30% of Unilever sales last year.

Analysts speculated that Unilever could eventually sell Skippy for more than $400 million.

Shares of Unilver rose fractionally in Thursday morning trading in New York.


Article printed from InvestorPlace Media, http://investorplace.com/2012/10/skippy-peanut-butter-brand-up-for-sale/.

©2014 InvestorPlace Media, LLC

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