Skippy Peanut Butter Brand Up for Sale

by Christopher Freeburn | October 4, 2012 10:58 am

Unilever (NYSE:UL[1]) is searching for a suitor[2] for its Skippy peanut butter brand.

Selling Skippy could bring between $300 million and $400 million to the Anglo-Dutch consumer products conglomerate. Unilever has retained Lazard (NYSE:LAZ[3]) to locate a buyer and oversee a deal to sell the brand, Bloomberg noted.

With 18.1% of the market, Skippy is the second-ranked peanut butter in the U.S., behind the popular Jif brand, owned by J.M. Smucker (NYSE:SJM[4]). It produced $300 million in sales last year.

Reducing its presence in the foods business it part of a larger restructuring effort at Unilever intended to shed non-essential businesses and focus more closely on higher-margin health and beauty products.

Recently, Unilever sold its Bertolli and P.F. Chang’s frozen foods brands[5] to ConAgra (NYSE:CAG[6]) for $267 million.

Still, food products accounted for 30% of Unilever sales last year.

Analysts speculated that Unilever could eventually sell Skippy for more than $400 million.

Shares of Unilver rose fractionally in Thursday morning trading in New York.

  1. UL:
  2. searching for a suitor:
  3. LAZ:
  4. SJM:
  5. Bertolli and P.F. Chang’s frozen foods brands:
  6. CAG:

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