by Nate Wooley | October 2, 2012 10:00 am
After more than a year of work, Walt Disney Co. (NYSE:DIS) is rolling out a completely rebuilt website. The digital division of the company first teased the new design in a video posted in May and took it live earlier this week.
The new site, described in All Things D, is aimed more at providing visitors with more information about Disney’s content, both classic and new, rather than the prior website’s focus on marketing and sales. By concentrating the site on the entertainment experience, Disney hopes to engage visitors with the wide range of Disney attractions such as movies, music, theme parks and television channels.
The site will include content from both Marvel and Pixar. Content from Disney divisions ABC and ESPN will not be available on the new site.
Existing long-term content deals will not be changed with the launch of the new site. Disney’s long relationship with Hulu and Google‘s (NASDAQ:GOOG) YouTube will continue.
Disney never quite lets the mouse rest:
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