Will Anyone Bite on Pizza Hut’s Debate Stunt?

by Nate Wooley | October 10, 2012 11:18 am

Pizza Hut (NYSE:YUM[1]) is injecting itself into the presidential race. The pizza maker is offering a reward for any attendee at next Tuesday’s debate who asks either candidate, “Pepperoni or sausage?”

Their reward, according to The Associated Press[2], will be one large pizza per week for 30 years, or a one-time payment of $15,600.

Tuesday’s debate will feature a town hall-style question-and-answer session. In the past, this format permitted attendees to submit questions in advance that were later chosen for the candidates to answer. It’s not known what the specific rules for this debate will be, but in prior debates questioners who departed from their submissions found their microphones cut off.

It’s just one more way in which marketers are attempting to get their products in front of consumers via nontraditional means. The last presidential debate drew over 65 million viewers and had the highest Nielsen (NYSE:NLSN[3]) ratings for any debate since 1992.

While some criticize Pizza Hut, the company says there’s room for more lighthearted questions during the debates.

More on the coming election:

Endnotes:
  1. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  2. according to The Associated Press: http://hosted.ap.org/dynamic/stories/U/US_PIZZA_HUT_ELECTION?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2012-10-10-06-33-58
  3. NLSN: http://studio-5.financialcontent.com/investplace/quote?Symbol=NLSN
  4. Jobs Report Boosts Obama in a Bad Week: http://investorplace.com/investorpolitics/jobs-report-boosts-obama-in-a-bad-week/
  5. Romney Won the Debate Hands Down: http://investorplace.com/investorpolitics/romney-won-the-debate-hands-down/
  6. Report Card: 2012′s First Presidential Debate: http://investorplace.com/investorpolitics/report-card-2012-first-presidential-debate/

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