4 Ways Sam’s Club Is Trying to Catch Costco

Sam's new CEO Rosalind Brewer has a plan

   

Sam’s Club, owned by Wal-Mart (NYSE:WMT), is trying to catch Costco (NASDAQ:COST). Rosalind Brewer, CEO since January, has a plan to revamp Sam’s Club to better match the competition. The two firms have about the same number of stores, but Costco does almost $100 billion in business compared to $53 billion at Sam’s Club.

Here are a few of the things Sam’s Club will be doing to appeal to consumers:

  • Adding new brands such as Eddie Bauer and Lucky
  • Emphasizing Apple (NASDAQ:AAPL) products because Costco doesn’t carry them
  • Adding more organic food and produce
  • Providing 200% guarantees on fresh produce and meat

You can see the whole list here.

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Article printed from InvestorPlace Media, http://investorplace.com/2012/11/4-ways-sams-club-is-trying-to-catch-costco/.

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