According to the company, Kindle tablets occupy the top four spots on its worldwide sales rankings, and it sold the most Kindles ever on Cyber Monday. However, the Internet retailing giant did not provide any specific sales numbers, or a breakdown of Kindle model sales, Business Insider noted.
The company, which introduced its updated Kindle Fire HD this year, has consistently failed to reveal concrete sales data for its tablets, leading to considerable speculation about the actual numbers.
Despite Amazon’s claims that Kindle tablet comprise as much as 22% of all tablet sales, a report by IBM found that 88% of holiday weekend online shopping traffic came from shoppers using Apple‘s (NASDAQ:AAPL) iPads. Shopping traffic from Kindles came in third, behind traffic from Barnes & Noble‘s (NYSE:BKS) Nook tablets.
In addition to the Kindle HD, Amazon launched a variety of new tablets this year, including the Kindle Paperwhite, a dedicated e-reader, and larger-screen Kindle Fire HDs, meant to compete with the iPad and other tablets running operating systems from Microsoft (NASDAQ:MSFT) and Google (NASDAQ:GOOG).
Shares of Amazon rose about 1% in Tuesday midday trading.