Apple Fires Head of Much-Maligned Maps App

by Christopher Freeburn | November 28, 2012 11:31 am

iPhone630 300x227 Apple Fires Head of Much Maligned Maps App[1]The fallout from Apple‘s (NASDAQ:AAPL[2]) in-house maps debacle has claimed another executive[3] at the iPhone maker.

Maps supervisor Richard Williamson has been ousted from the company by senior vice president of online services, Eddy Cue, Bloomberg noted.

Earlier this year, Apple dumped Google‘s (NASDAQ:GOOG[4]) long-established mapping software from iOS, replacing it with an internally developed maps application. Reports indicate that Google’s refusal to offer voice-guided turn-by-turn directions[5], a key selling point for mobile devices, on iOS was the prime motivation for the move.

However, Apple’s new maps app was greeted by a barrage of criticism from users who quickly discovered various glitches and cartographic mistakes in the program. Complaints about the app threatened to mar the launch of the iPhone 5, leading Apple CEO Tim Cook to issue a rare apology[6] in September.

Last month, the head of Apple’s mobile software unit, Scott Forstall, was forced out, in part because of problems with the maps app. Cue assumed responsibility for the mapping program in October and is reportedly moving to improve the application, even as Google is said to be putting the finishing touches on its own iOS maps app, which will eventually be submitted[7] to Apple’s Apps Store.

Shares of Apple fell almost 1% in Wednesday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/11/iPhone630.jpg
  2. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  3. claimed another executive: http://www.bloomberg.com/news/2012-11-28/apple-s-cue-seeks-overhaul-of-maps-amid-duel-with-google.html
  4. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  5. refusal to offer voice-guided turn-by-turn directions: http://investorplace.com/2012/09/thursday-apple-rumors-google-maps-cut-over-voice-directions/
  6. issue a rare apology: http://investorplace.com/2012/09/tim-cooks-apology-for-apple-maps/
  7. which will eventually be submitted: http://investorplace.com/2012/09/wednesday-apple-rumors-google-maps-ios-app-in-development/

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