Burger King Cranking Up Home-Delivery Tests

Burger King's experiment headed to the Houston market

   

BurgerKingLargeSquare Burger King Cranking Up Home Delivery TestsFast food chain Burger King (NYSE:BKW), encouraged by the response to its home-delivery experiment, is expanding testing to the Houston market.

The Miami-based chain has been testing home delivery of its food in Miami and Washington, D.C., this year. Houston was selected due to its high demand for delivered food, Restaurant News reports, as well as the size of the market — Houston is the fourth-largest city in the U.S.

One aspect BKW has been testing is quality. Prior to testing home delivery, new packaging was created for its entrees and side items that keeps the food fresh and not soggy while in transit.

A spokesman for Burger King says the chain has discovered that deliveries occur with about the same frequency for dinner and lunch customers in commercial locations. However, in residential locations, dinner deliveries are much more popular.

So far, only lunch and dinner items are available for delivery. Burger King charges a $2 delivery fee and requires a $10 minimum order.

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Article printed from InvestorPlace Media, http://investorplace.com/2012/11/burger-king-cranking-up-home-delivery-tests/.

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