Halo 4, the latest release for the video-game franchise by Microsoft (NASDAQ:MSFT), sold $220 million in the first 24 hours. Microsoft expects the game to break the $300 million mark during its first week on the market.
Halo 4 was released on Nov. 6, with a price of $60, exclusively for Microsoft’s Xbox 360 console platform. By Nov. 11, more than 4 million individual gamers had played the game, spending more 30 million hours in the futuristic combat simulation.
The big opening ensures a good return on the game for Microsoft. Reportedly, the game cost $40 million to develop.
It’s not the largest opening for a video game, though. Last year’s Call of Duty: Modern Warfare 3 did even better. In its first 24 hours, CoD:MW3 brought in $400 million for publisher Activision (NASDAQ:ATVI).
The original creator of the Halo series, Bungie, was purchased by Microsoft more than 10 years ago. Halo 4 is the first game produced by the new Microsoft game development studio, 343 Industries.