If Your Kid Wants LEGOs for Christmas, Buy ‘Em Soon

Danish toymaker having trouble keeping retailers supplied

   

If Your Kid Wants LEGOs for Christmas, Buy ‘Em Soon

health care tech lego 630 300x225 If Your Kid Wants LEGOs for Christmas, Buy Em SoonLEGO’s back in the toy spotlight — but that doesn’t necessarily equate to fun and games at toy stores.

According to a report by Deutsche Presse-Agentur, the 80-year-old company is having trouble keeping retailers supplied with their entertaining building blocks.

The successful extension of the Denmark-based LEGO line to include Hollywood hits like Harry Potter and Pirates of the Caribbean have boosted sales significantly. Not to mention, LEGO’s Friends line — a series using female characters and pastel blocks — is becoming increasingly popular despite early backlash.

Financial daily Borsen said daily sales “could top 20 billion kroner (3.4 billion dollars) for the year, up 20 per cent from 2011.”

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Article printed from InvestorPlace Media, http://investorplace.com/2012/11/if-your-kid-wants-legos-for-christmas-buy-em-soon/.

©2014 InvestorPlace Media, LLC

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