If Your Kid Wants LEGOs for Christmas, Buy ‘Em Soon

by Nate Wooley | November 5, 2012 2:07 pm

[1]LEGO’s back in the toy spotlight — but that doesn’t necessarily equate to fun and games at toy stores.

According to a report by Deutsche Presse-Agentur, the 80-year-old company is having trouble keeping retailers supplied[2] with their entertaining building blocks.

The successful extension of the Denmark-based LEGO line to include Hollywood hits like Harry Potter and Pirates of the Caribbean have boosted sales significantly. Not to mention, LEGO’s Friends line — a series using female characters and pastel blocks — is becoming increasingly popular despite early backlash[3].

Financial daily Borsen said daily sales “could top 20 billion kroner (3.4 billion dollars) for the year, up 20 per cent from 2011.”

More on toys and the holidays:

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/01/health-care-tech-lego-630.jpg
  2. is having trouble keeping retailers supplied: http://www.hispanicbusiness.com/news/newsbyid.asp?idx=299021
  3. early backlash: http://www.dailyfinance.com/2012/01/13/support-builds-for-lego-anti-sexism-drive/.
  4. Toys ‘R’ Us to Extend Holiday Layaway Service: http://investorplace.com/2012/10/toys-r-us-to-extend-holiday-layaway-service/
  5. Bad News if Crocs Are on Your Christmas List: http://investorplace.com/2012/11/bad-news-if-crocs-are-on-your-christmas-list/
  6. Christmas Gifts for the 1%: http://investorplace.com/2012/10/christmas-gifts-for-the-1/

Source URL: http://investorplace.com/2012/11/if-your-kid-wants-legos-for-christmas-buy-em-soon/
Short URL: http://investorplace.com/?p=253935

Copyright ©2013 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.