McDonald’s to Add Two New $1 Menu Items

They'll appear late this year and early next

   

McDonald’s to Add Two New $1 Menu Items

McDonalds Restuarant 300x217 McDonald's to Add Two New $1 Menu ItemsMcDonald‘s (NYSE:MCD) plans to introduce two new items to its popular Value Menu.

The iconic burger chain will roll out Snack Size Fish McBites and a Grilled Cheese Onion Burger late this year and early in 2013, each priced at $1, Restaurant News notes.

McDonaldsPromo McDonald's to Add Two New $1 Menu Items
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Emphasizing low-cost menu items is meant to combat lackluster sales growth. McDonald’s is facing increased competition from a variety of rivals, including Burger King (NYSE:BKW), Wendy’s (NASDAQ:WEN) and Yum Brands’ (NYSE:YUM) Taco Bell.

While the two new value menu items won approval from McDonald’s franchisees, two sub-$1 items were rejected. Plans by McDonald’s Operators National Advertising Fund to promote a 69-cent hamburger and an 89-cent cheeseburger were recently voted down by franchise operators.

Shares of McDonald’s rose fractionally in Wednesday afternoon trading.


Article printed from InvestorPlace Media, http://investorplace.com/2012/11/mcdonalds-to-add-two-new-1-menu-items/.

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