McDonald’s to Add Two New $1 Menu Items

by Christopher Freeburn | November 28, 2012 1:21 pm

[1]McDonald‘s (NYSE:MCD[2]) plans to introduce two new items to its popular Value Menu[3].

The iconic burger chain will roll out Snack Size Fish McBites and a Grilled Cheese Onion Burger late this year and early in 2013, each priced at $1, Restaurant News notes.

Emphasizing low-cost menu items is meant to combat lackluster sales growth. McDonald’s is facing increased competition from a variety of rivals, including Burger King (NYSE:BKW[4]), Wendy’s (NASDAQ:WEN[5]) and Yum Brands’ (NYSE:YUM[6]) Taco Bell.

While the two new value menu items won approval from McDonald’s franchisees, two sub-$1 items were rejected. Plans by McDonald’s Operators National Advertising Fund to promote a 69-cent hamburger and an 89-cent cheeseburger were recently voted down by franchise operators.

Shares of McDonald’s rose fractionally in Wednesday afternoon trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/07/McDonalds-Restuarant.jpg
  2. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  3. two new items to its popular Value Menu: http://nrn.com/latest-headlines/mcdonalds-roll-out-new-1-items-spur-traffic
  4. BKW: http://studio-5.financialcontent.com/investplace/quote?Symbol=BKW
  5. WEN: http://studio-5.financialcontent.com/investplace/quote?Symbol=WEN
  6. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM

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