Meet Starbucks’ New $7 Cup of Coffee

by Christopher Freeburn | November 29, 2012 10:04 am

Meet Starbucks’ New $7 Cup of Coffee

Starbucks 300x227 Meet Starbucks New $7 Cup of Coffee[1]Worried that you aren’t paying enough for a cup of coffee? Well, Starbucks (NASDAQ:SBUX[2]) has a yet another solution for that[3].

The popular coffee chain has long mastered the art of charging a premium price for a cup of coffee.¬† Now, it is introducing a new coffee blend — its Costa Rica Finca Palmilera — that will cost $7 for a 16-ounce “grande” cup, the Los Angeles Times noted.

That’s the most the chain has charged for a cup of coffee. The new pricey blend will only be offered at 46 locations, mostly in Seattle and Portland, Ore.

Starbucks says that, outside of those stores, it won’t be rolling out the new blend to its other 11,000 shops in the U.S. because the beans needed to make the blend are in short supply.

If a single cup of Costa Rica Finca Palmilera isn’t enough for you, an eight-ounce package of the blend’s coffee beans will be available at stores selling the coffee. That will cost you $40.

Shares of Starbucks rose more than 1% in Thursday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/12/Starbucks.jpg
  2. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  3. yet another solution for that: http://www.latimes.com/business/la-fi-starbucks-expensive-coffee-20121129,0,6696303.story

Source URL: http://investorplace.com/2012/11/meet-starbucks-new-7-cup-of-coffee/
Short URL: http://invstplc.com/1fsTetS