by Nate Wooley | November 8, 2012 12:52 pm
In its latest step in reworking its menu, Taco Bell (NYSE:YUM) is rolling out new dessert and snack items aimed at the afternoon crowd. The move goes along with the fast-food chain’s recent hiring of celebrity chef Lorena Garcia and the announcement that its restaurants will begin sporting a new look. The recent additions of the Cantina Bell menu and the introduction of the Doritos Locos Tacos items have met with success.
The new menu items aim to expand the chain’s market share with those looking for more of a snack than a meal. New desserts items include a churro and a cookie sandwich with vanilla-cream filling. A strawberry and mango Fruitista is also being offered for a short time.
Taco Bell is expanding its non-dessert menu with the addition of XXL Steak Nachos nationwide. Also being test marketed this month are the Double Steak Quesadilla in Charlotte, N.C., and a Smothered Burrito in Dayton, Ohio.
The changing chain isn’t done revamping itself. Also in the plan is a set of savory snacks called Loaded Grillers, which will feature appetizer-style foods in grilled tortillas.
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