The New Lamborghini SUV: To Be or Not to Be

by Christopher Freeburn | November 16, 2012 12:57 pm

The New Lamborghini SUV: To Be or Not to Be

When car enthusiasts think of Lamborghini, they imagine speed, horsepower and sleek lines. What they probably don’t think about is a sport-utility vehicle[1].

But that could change. Stephan Winkelmann, the brand’s CEO, says the iconic Italian automaker, now owned by Volkswagen (PINK:VLKAY[2]), is currently mulling whether it should introduce an all-terrain SUV to compete with offerings from other high-end carmakers such as Porsche, the Associated Press notes.

Lamborghini sold just 1,600 cars last year. But at its prices, that’s a lot. Its recently unveiled Aventador Roadster will retail at $441,600 when it hits U.S. showrooms next year.

The company has developed a concept SUV that could be launched as early as 2017. While Lamborghini has forecast that it might produce 3,000 SUVs a year, Winkelmann noted that the impact on Lamborghini’s facilities and resources had to be calculated before a decision to go forward could be made.

Endnotes:
  1. is a sport-utility vehicle: http://www.washingtonpost.com/business/lamborghini-to-decide-in-coming-months-on-whether-to-launch-new-suv/2012/11/14/697b88bc-2e78-11e2-b631-2aad9d9c73ac_story.html
  2. VLKAY: http://studio-5.financialcontent.com/investplace/quote?Symbol=VLKAY

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