Yahoo and Samsung Ink Interactive TV Deal

Samsung's SyncPlus platform will use Yahoo's technology


Yahoo and Samsung Ink Interactive TV Deal

samsung smart tv 630 300x224 Yahoo and Samsung Ink Interactive TV DealInteractive TV is a very busy marketplace these days. And now Yahoo (NASDAQ:YHOO) is partnering with Korean electronics giant Samsung in bringing one more entry into that marketplace.

The two firms refer to their new arrangement as a “multi-year partnership.” Yahoo will provide its Broadcast Interactivity platform to Samsung’s 2012 SmartTVs via its SyncPlus platform. A press release explains that Smart TV purchasers will “receive real-time, actionable content that runs alongside and complements TV shows and commercials.”

Both firms hope that the brand identities they bring to the market can help them gain market share in a field that already includes, in one form or another, Apple (NASDAQ:AAPL), Amazon (NASDAQ:AMZN) and most of the larger cable TV providers.

More from the world of TV:

Article printed from InvestorPlace Media,

©2015 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.