Interactive TV is a very busy marketplace these days. And now Yahoo (NASDAQ:YHOO) is partnering with Korean electronics giant Samsung in bringing one more entry into that marketplace.
The two firms refer to their new arrangement as a “multi-year partnership.” Yahoo will provide its Broadcast Interactivity platform to Samsung’s 2012 SmartTVs via its SyncPlus platform. A press release explains that Smart TV purchasers will “receive real-time, actionable content that runs alongside and complements TV shows and commercials.”
Both firms hope that the brand identities they bring to the market can help them gain market share in a field that already includes, in one form or another, Apple (NASDAQ:AAPL), Amazon (NASDAQ:AMZN) and most of the larger cable TV providers.